About — Motubo

Track record

Twenty-five years in the
work, not the slides.

The practice was established in 1998 as INM United — a digital strategy and marketing firm that grew to advise more than 300 companies across consumer, healthcare, retail, and industrial sectors.

In 2017, INM United was acquired by Padilla — a leading US strategic communications firm — where the practice continued to serve clients across the country.

Motubo is the next chapter: a focused consulting firm built on that track record, structured to take on fewer clients and go deeper with each of them.

300+

Companies advised

25+

Years in the field

4

Practice areas

1

Standard: it grows

Clients served

Walmart AOL Chick-fil-A VCU Health Virginia Wine Luck Stone Ledbury CarLotz Afton Chemical

A selection of clients served across INM United and associated engagements, 1998–present.

Timeline

1998

INM United founded

Digital strategy and marketing practice established, focused on helping organisations build genuine digital capability.

2000s

Practice growth

Expanded across sectors — healthcare, consumer, retail, industrial — advising over 300 companies on digital transformation, product, and growth.

2017

Acquired by Padilla

INM United joined Padilla, a leading US strategic communications firm, where the digital practice continued to serve clients nationally.

Now

Motubo

A focused next chapter — taking on fewer clients, going deeper, and staying long enough to see that growth happens.

What we believe

01

Growth without a foundation is just movement. The organisations that compound are the ones that build root systems first.

02

Strategy is not finished until it is in production. A recommendation that never shipped is not strategy — it's expensive reading material.

03

Dependency is a sign of failure. Every engagement should end with your team more capable than when we arrived — not more reliant on us.

04

Data that doesn't change decisions is decoration. The question before any analytics project is: what will you do differently if this shows X versus Y?

05

Less, better, longer. We take on fewer clients than we could, do fewer things per client than is fashionable, and stay in the work until it actually works.

How we operate

Roots before canopy

We build infrastructure before features, strategy before campaigns, foundation before growth — in that order, without shortcuts.

Measured by outcomes

Every engagement is defined by the outcome it's meant to produce. We don't close projects that haven't delivered — we close ones that have.

Honest over comfortable

We tell clients what they need to hear. We'd rather lose an engagement than spend it validating a decision that shouldn't be made.

Capability, not dependency

We build and document everything so your team can run it independently. The only reason to come back is because you want to grow further, not because you have to.

Who we work with

Growth stage

Companies ready to scale what's working

You have product-market fit and early traction. Now you need the infrastructure, marketing, and digital operations to grow without breaking what got you here.

Mid-market

Established businesses building digital capability

You're successful in your core business but operating with legacy systems, fragmented data, and marketing that's outgrown its original model. We rebuild it around where you're going, not where you've been.

Mission-driven

Organisations where growth serves a larger purpose

Growth for its own sake doesn't interest us. We do our best work with organisations that have a clear reason to grow — a mission, a community, or a category they're trying to build.

The firm that
stayed in the work.

Twenty-five years in the
work, not the slides.

Think we might
be the right fit?

Twenty-five years in thework, not the slides.

Think we mightbe the right fit?

Twenty-five years in the
work, not the slides.

Think we might
be the right fit?